Richard Ayoade

Music has a huge effect in a film as the music (lyrics) engage the audience in.

analysis of the conventions of film trailers : sixty six

Editing: they've used transition as well as cuts throughout the trailer

Sound: they've used different types of sound effects all through out the trailer.

Voice over/dialogue:   narrative used throughout the trailer and dialogue from the main characters

Titling: titling is used right at the end of the trailer mentioning the name of film and an instutuion

story line pitch

a girl called lily who is 14, is bullied and locked in a cupboard but finds a pencil case which gives her money, the pencil case has alot of writing (codes) which lily has no idea what they're meant for. she finds money in the pencil case every morning but when she tries to become popular with other kids in school by telling them about the pencil case no one believes her and the pencil case stops producing money so at the end she decides to find out who and why and how this pencil case works, tries hard to find the owner.....